Digital Marketing is sucessing field of marketing your products, Because of peoples are now using more digital products in daily actvities. so let us see what is digital marketing and history of digital marketing.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.
Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life,and as people use digital devices instead of going to physical shops.
The term digital marketing was first used in the 1990s. Digital marketing became more sophisticated in the 2000s and the 2010s,; the proliferation of devices’ capability access digital media at almost any given time has led to great growth of digital advertising; statistics produced in 2012 and 2013 showed that digital marketing was still a growing field.
Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent, in Italy is referred as web marketing but in the UK and worldwide, digital marketing has become the most common term, especially after the year 2013.
Digital marketing such as
1) search engine optimization (SEO),
2) search engine marketing (SEM),
3) content marketing,
4) influencer marketing,
5) content automation,
6) campaign marketing, and
7) e-commerce marketing,
8) social media marketing,
9) social media optimization,
10)e-mail direct marketing,
13)optical disks and games, are becoming more and more common in our advancing technology.
In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
Source : Wikipedia
Categories of Digital Marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing